AJUTO

Imagine you're having a panic attack in the subway. Or a seizure. Or a sudden urgent pain. There's nobody familiar around to help you. Who's going to help you now? Would they even know how? All of those questions can be a daily struggle in the lives of people who suffer from chronic illness or mental disorders. The fear of being helpless in public spaces creates a limit for many, leading them to avoid certain activities or even leaving their house.

That's when AJUTO comes into play: as a communication tool it mediates between two strangers – the person in need of help and the helper. It serves as a printed instruction which is personalized by the person concerned and carried in their wallet. Anyone finding AJUTO there will know what to do now.